Cookie policy for the Deepcar Dental Care website

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website.They help websites function properly, improve user experience, and provide information about how the site is used.

Cookiesdo not give us access to your deviceanddo not identify you personallyunless combined with other information you voluntarily provide.

2. Why We Use Cookies

We use cookies to:

• Ensure our website functions correctly
• Understand how visitors use our website
• Improve site performance and usability
• Measure the effectiveness of marketing and appointment enquiries

We donotuse cookies to diagnose medical conditions or make automated healthcare decisions.

3. Types of Cookies We Use

a) Essential Cookies

These cookies are necessary for the website to function properly.They enable core features such as page navigation and form submission.

Without these cookies, parts of the website may not work correctly.

b) Analytics Cookies

These cookies help us understand how visitors interact with our website so we can improve performance and content.

We currently use:

Google Analytics (GA4)– to analyse website traffic and usage patterns

Analytics data is collected in an aggregated and anonymised form where possible.

c) Marketing & Conversion Tracking Cookies

We use limited tracking to understand whether website enquiries result in appointments.

This includes:

• Google Tag Manager
• Google Ads conversion tracking

These cookies help us measure the effectiveness of our advertising but donottrack individual medical behaviour or clinical decisions.

4. Cookies We Do Not Use

At present, we donotuse:

• Facebook / Meta Pixel
• Call tracking cookies
• Behavioural profiling cookies
• Automated decision-making cookies

If this changes, this policy will be updated.

5. Third-Party Cookies

Some cookies are set by third-party services integrated into our website, such as:

• Google (Analytics and Ads)
• Online booking platforms accessed via external links (e.g. HS One / Setmore)

We do not control how third-party providers use cookies.You should review their cookie and privacy policies separately.

6. Managing or Disabling Cookies

You can control or disable cookies through your browser settings.Most browsers allow you to:

• View cookies stored on your device
• Delete cookies
• Block cookies entirely
• Set preferences for specific websites

Please note:Disabling certain cookies may affect website functionality or booking features.

Browser guides:

• Chrome: https://support.google.com/chrome/answer/95647
• Safari: https://support.apple.com/en-gb/guide/safari
• Firefox:https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer

7. Consent & Cookie Banners

Where required by law, cookies are only used after consent is given.We may implement or update cookie consent tools to ensure ongoing compliance with UK GDPR and ePrivacy regulations.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

• Legal requirements
• Changes to website functionality
• Changes to analytics or tracking tools

Any updates will be published on this page.

9. Contact Us

If you have questions about how cookies are used on our website, please contact:

Email:info@deepcardental.co.uk Phone:0114 288 2121

For more information about how we handle personal data, please see ourPrivacy Policy.

Last updated:January 2026