Privacy Policy

Deepcar Dental Care Implant Centre & Emergency Dentist

This Privacy Policy explains how Deepcar Dental Care Implant Centre & Emergency Dentist (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you use our website or contact our practice.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Official business name:
Deepcar Dental Care Implant Centre and Emergency Dentist

Legal entity:
Ibraheem Ijaz Limited

Business type:
Private dental practice

Clinic address:
334 Manchester Rd
Deepcar
Sheffield
S36 2RH

Phone:
0114 288 2121

Emergency & WhatsApp:
0114 288 2121
+44 7438 552581

Email (including data protection queries):
info@deepcardental.co.uk

Website: https://deepcardentalcare.co.uk/

For the purposes of data protection law, we are the data controller of your personal information.

2. What Information We Collect

We may collect and process the following types of personal data:

a) Information You Provide Directly

• Name
  
• Phone number
  
• Email address
  
• Information submitted through contact forms
  
• Information provided when booking an appointment online
  
• Messages or enquiries sent to us
  
• Files or images uploaded through our website (where applicable)

b) Health-Related Information

When you request dental care or emergency appointments, we may collect limited health-related information necessary to:

• Understand your symptoms
  
• Assess urgency
  
• Arrange appropriate care

This information is treated as special category data and handled with additional care and confidentiality.

c) Technical & Usage Data

• IP address
  
• Browser type and device information
  
• Pages visited and interaction data

This information is collected using analytics and cookies (see Section 7).

3. How We Use Your Information

We use your personal data only where necessary and lawful, including to:

• Respond to enquiries and contact requests
  
• Arrange and manage dental appointments
  
• Provide emergency and routine dental services
  
• Communicate with you about your care
  
• Improve website performance and user experience
  
• Comply with legal, regulatory, and professional obligations

We do not use your data for automated decision-making or profiling.

4. Legal Basis for Processing

We process personal data under the following lawful bases:

• Consent – where you submit information voluntarily
• Contract – to provide dental services or arrange appointments
  
• Legitimate interests – to manage enquiries and operate our practice safely
  
• Legal obligation – to comply with healthcare and regulatory requirements
  
• Healthcare provision – where processing is necessary for medical care

5. Who We Share Data With

We only share your data where necessary and appropriate, including with:

• Online booking providers (HS One / Setmore)
  
• Website service providers (hosting and technical support)
  
• Professional advisers (e.g. accountants or regulators, if required)

We do not sell or rent your personal data to third parties.

All third parties are required to handle your data securely and lawfully.

6. How Long We Keep Your Data

We retain personal data only for as long as necessary:

• Enquiry and booking data is kept for operational and legal purposes
  
• Clinical records are retained in line with professional and legal healthcare retention requirements
  
• Website analytics data is retained in anonymised or aggregated form

7. Cookies & Analytics

Our website uses cookies and tracking technologies, including:

• Google Analytics (GA4)
  
• Google Tag Manager
  
• Google Ads conversion tracking

These tools help us understand how visitors use our website and improve performance.

Cookies are only used in accordance with applicable consent requirements.
For full details, please see our Cookie Policy:
https://deepcardentalcare.co.uk/cookie-policy

8. Your Data Protection Rights

Under UK GDPR, you have the right to:

• Access your personal data
  
• Request correction of inaccurate data
  
• Request erasure of your data (where applicable)
  
• Restrict or object to processing
  
• Request data portability
  
• Withdraw consent at any time

To exercise your rights, please contact:
info@deepcardental.co.uk

9. Data Security

We take appropriate technical and organisational measures to protect your data, including:

• Secure hosting
  
• Restricted access to sensitive information
  
• Confidential handling of health-related data

Despite safeguards, no online system is completely secure. We encourage you to contact us if you have concerns.

10. Third-Party Websites

Our website may contain links to third-party websites (such as booking systems).
We are not responsible for the privacy practices of external sites. Please review their privacy policies separately.

11. Children’s Data

We provide dental care for both adults and children.
Personal data relating to children is processed only where necessary for dental care and handled with appropriate safeguards.

12. Complaints & Regulatory Authority

If you have concerns about how your data is handled, please contact us first.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://www.ico.org.uk

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal or operational changes.
Any updates will be published on this page.

Last updated: January 2026